A General Understanding of SEO

Before we reach the next step, consider a keyword phrase or topic that customers may search for your product. When creating your product title, description, and meta information, this will be your north star. These are the terms you'll want to naturally include in your products description. 

Writing your product name

• Use descriptive keywords that match what your customers are searching for, like "Photorealistic," "Low-poly," or "VR-ready" to set expectations and attract the right audience, but keep the title short and easy to read.
• Capitalize the first letter of each word for readability, and ensure the title is free of spelling and grammar errors.
• Consider your target audience and what they would likely search for, and feel free to experiment with different titles to see what resonates most.
• Checking out the competition can provide further insights, but avoid directly copying their titles.

• Capitalization tool: If you’re not sure which letter to capitalize,
• How to name your Blender product.

Social Media Exerpt or Meta Description

This section of your product is typically displayed below the title on a search engine results page. Think of it as your elevator pitch (150-160 characters) to the world of what your product is about. 

It’s okay to use phrases matching your audience's search intent, though avoid keyword stuffing here. Instead, focus on a clear, concise description of your product that can be understood and attractive to your target audience.

Creating your product description

Not only are product descriptions crawlable by Google search engines, but they’re also your stage to present your product in a helpful, exciting way. 

Keeping your initial keyword phrase or topic you came up with above in mind, let’s begin adding our product description using it naturally. Remember, write for humans first, not robots.

Steer clear of cramming too many keywords into your product description. Not only does this practice fail to boost your SEO, but it can actually harm your listing's performance. 

Product description formats vary significantly on the Blender Market; here is a format that is a great starting point to consider while writing your product description. To help readability and SEO, it's important also to keep your product descriptions skimmable. 

1. Introduction. Hook people with a bold sentence or two. Describe the problem your product is solving and what their life will be like if they purchase it.
2. List key Features in a bullet style for easy scanning. Answering what it does, what it includes, tech specs, and how it could be used,
3. Go deeper with detailed feature descriptions. Explaining how each of the abilities adds value to the user's life. Here is an excellent opportunity to add visuals with images and explainer videos. Again keep your north-star keyword phrase in mind, 
4. Social Proof through testimonials. Adding community member reviews to show you’ve done your homework to increase your credibility and link to their sites. Ask if it's okay if they link from their site back to your product page. Backlinks play an important role in ranking on SERPs. (Search Engine Result Pages)
5. F.A.Q. Address common questions your customers may have when considering your product. Answering these upfront helps bring clarity and reduces support time. The Blender Market has a dedicated FAQ section for your product, but it is always good to include a couple on the main page with a link to the FAQ tab to read more.
6. A call to action and link to related products. Inner linking between your other products communicates to Google they’re related. Especially if another product is getting a lot of traffic, it’s helpful to link to your new product for quick SEO gains.
7. Finally, don’t forget to add a call to action (CTA) to purchase, ask questions, and take action on your product. This could be as simple as pointing them to the add-to-cart button on the Blender Market. 

Bonus Tips - Optimizing images and alt tags. Search Engine bots don’t stop at text; they also crawl images, their descriptions, file names, and how quickly they load on your product page. 

• Keep your images optimized for the display format on the Blender Market using a free tool like https://squoosh.app/ to resize and crop,
• Be descriptive with the file naming of your media. 

Conclusion

To increase your chances of earning more organic traffic to your product, having a general understanding of how SEO works will go a long way to help you write clear and compelling product titles and descriptions.

Keep your content skimmable, inserting keywords customers are searching for naturally in your text, and optimize images to load quickly for your potential customers. In the end, be sure you're writing for humans first, providing helpful, authentic descriptions. 

Happy Blending! 

- Wes Burke

• Apply to be a creator on the Blender Market.
• Additional reading on creating amazing product pages