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Don't just listen to us, read what the Blender world is saying about the market
From an artist point of view CGCookie Blender market as been a invaluable tool; purchasing paid content for Open Source software encourages the developer community to keep improving and supporting them.
From a seller point of view it's a nice little source of extra income, but more importantly a great way to support Blender through the Dev Fund Contributor program!
The Blender Market curates quality content, which gives me access to a large audience of fellow creators that can be confident when purchasing that they're getting a solid product. It allows me to share my work and add-ons from my own workflow with the community in a way that allows me to grow as a creator, while also supporting the Blender Development fund.
As a buyer Blender Market has some absolutely excellent resources and I'm always on the lookout for any new plugins as these can be real game changers. As a seller I've found the site to be very easy and pain-free to sell with.