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I see grow each day the quality of the “Blender Market". Many tools I use everyday come from there. I'm constantly updated via email about the improvements or new releases. A real asset!
I like buy models for my own projects, in this way can spare the modeling time, not doing the same by myself. Beside of that also like to learn from these ready products. If the model looks very cheap for a great value, then used to buy it also for the future, by this maybe also encouraging the vendors to produce more. Being citizen on CGCookie, of course enjoying the discount option too.
Blender Market is a nice opportunity to share your own assets within a professional environment and the best thing is, that you spend a small portion, into the future development of Blender.