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Great one stop shopping for all your blender needs.)I would also say(When shopping at Blender Market you are also helping in Blenders development.
As a customer, I love all the workflow tools available, they make my job much quicker and easier. As a publisher, I love sharing the tools I built for myself with the rest of the community.
The reason I visit the Market so much is.. it's fun, fun to buy inexpensive add-ons that help me in a program i enjoy as free. I also like the way the site's setup (blog built right into the product page, how many people have purchased it [a good rating system], etc).