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While supporting the Blender ecosystem
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The reason I visit the Market so much is.. it's fun, fun to buy inexpensive add-ons that help me in a program i enjoy as free. I also like the way the site's setup (blog built right into the product page, how many people have purchased it [a good rating system], etc).
As a customer, I love all the workflow tools available, they make my job much quicker and easier. As a publisher, I love sharing the tools I built for myself with the rest of the community.
A starry sky on a warm summer night. Not a single sound can be heard. But wait, what's that? A chirping cricket? No... it's your phone vibrating because you just made another sale on the Blender Market.