Blender Market Has a New Look

Back in 2014 we took a literal approach to our branding of Blender Market upon launch. As the first marketplace dedicated solely to Blender our key focus was to (figuratively) bring people through the front door to the market. We worked hard to create a community marketplace that brought Blender creators and users everywhere together to buy and sell in one place. Our logo reflected this in the literal storefront design. 

Fast-forward five years and Blender Market is an established marketplace with a strong community of creators and customers. We feel it is time to add a new coat of paint, refreshing the logo design to carry us forward, collectively, for the years to come.

The Blender community has always had a strong communal sense to it, espousing everything it means to be a community. We wanted our branding to emphasize that we are all in this together, helping to make the Blender community, ourselves, and the world a better place together. To do this we worked with Milos Djuric to come up with a new logo and color palette.

It's very easy to get too caught up in branding, taking yourself too seriously (it's just a logo after all), and so we wanted to be sure that our new logo kept a light-hearted feel to it while also presenting a clean and modern look.

After a few iterations we settled on a design with Milos, who is great at creating smart and fun logos. Working with Blender should always be fun, after all; if things get too serious then it becomes stale. No one wants that. The logo we ultimately chose relates the Blender community to a honey bee and hive working collectively and individually to create a thriving marketplace.

Blender Market logo

Blender Market branding color palette

As Blender Market has grown so has the impact it is able to make on the prosperity of creators the world-over. This would not have been possible without the strong collaborative streak that permeates the Blender community and so we felt it only fitting to adopt a bee as our new logo.

Blender Market bee hive pattern

Our thanks go out to Milos for his excellent work. If you're in need of a logo then you can find him on Dribbble: https://dribbble.com/djuksico

P.S. we aim to add a Branding page soon that will include assets and guidelines for anyone references Blender Market.

TL;DR: we updated our logo and refreshed the look and feel of Blender Market 🎉

Comments

  • Christof Prenninger 2 months ago

    Looks great! Do you have the new logo in 3D as a blend file?

    • Jonathan Williamson 2 months ago

      We do not have a 3D blend file of the logo.

  • Jonathan Williamson 3 months ago

    Thanks for the feedback everyone! It's a funny thing how staring at a design for hours on end can also make you blind to details that many people pick up at first glance, aka seeing the angry face in the bee. 

    We really appreciate all of the feedback and over the next few days will be making some small tweaks to more clearly illustrate that the logo is not an angry face :) 

  • Finn Bear 3 months ago

    The time and logo are nice but the favicon should have a dark hexagonal background rather than transparent background. Otherwise, when a tab is selected and the tab color is close to white, the logo becomes barely visible.

  • angelo 3 months ago

    I love the logo change! The bee is playful and conveys the theme of the market as a collaborative space. That being said, I have to also say that my first impression of the design was that it looked like a face. It was only a second or two later that I resolved it to a bee, but since other's have mentioned the same I figured it's worth mentioning. To me, rotating it 30 degrees completely fixes that issue. Of course, this breaks symmetry which might not be desirable, but I think the angled version also conveys action or movement and that kind of dynamism actually speaks more to the feeling I get when visiting the blender market; there is always something new to find here. https://share.getcloudapp.com/rRuv81RG

  • rombout 3 months ago

    Nice and very clean! That designer is very well picked. I had a look at his Dribble and he has stunning work. To abd you didnt a bit of info and behind the story info. Is it because market is a community and sort of a hife that this image was chosen?

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