The 2024 Cyber Sale was our second most successful sale in Blender Market history.  

Each year Blender Market runs a Black Friday through Cyber Monday sale that is always the highest volume week every year. This last 2024 sale was no exception! The five day sale surpassed $700k in processing volume, making it the second largest sale ever in Blender Market’s ten year history.

For some extra context, a typical month without a site-wide sale averaged $881k in 2024. That’s 80% of a whole month's volume in just five days.

In fact, this graph of all our site-wide sales since Cyber 2016 shows the increasing success of these efforts and encourages us to keep going!  (Except for that BCON sale.  Whose idea was that?  *looks in the mirror*).

With each site-wide sale, we lean into transparency to share the numbers specifically from the five days of the sale. 

Here are the numbers from Cyber 2024:

• Gross merchandise value: $713,399.73
• Creator earnings: $540,903
• Affiliate earnings: $25,134.44
• Total refunded revenue: $2,980.29
• Total Blender Dev. Fund donations: $9,179.98
• Blender Market gross revenue: $135,202.02
• Total products sold (excluding free): 33,691
• Total orders (excluding free): 15,254
• Unique customers (without free) / (with free): 11,192 / 15,358
• Unique products sold (without free) / (with free): 4,952 / 5,105
• Average order amount (free excluded): $48.33

The only sale that surpassed this one was last year’s incredible Cyber sale! 

In addition to these numbers that are historically shared, we also looked into some other stats that we were interested in:

• Total number of Creator paid: 1442, up from 1,209 in 2024
• Average Earnings per Creator: $375.11, down from $ 523.41  in 2024

With the exception of 2023’s Summer Sale, we are seeing a reduction in the average earnings per creator, even when comparing seasonal sales prior to the necessary pricing changes put in place on Blender Market in July and September of 2024.  This lends some data to the concerns we have heard from some Creators who reported seeing their earnings seeming to decrease over time. The market as a whole is growing but individual creators are earning a smaller slice of the pie.

Blender Market’s revenue is increasing, partly due to pricing changes and additional internal efforts designed to, frankly, keep Blender Market afloat. Without these prior changes, Blender Market would have ceased to exist in the very near future and we no longer would be able to provide the space for talented Blender artists to maintain their business and loyal customers to access the products they need to improve their work. However, revenue is increasing also in part due to overall market growth. 

The growth of Blender and increase in creators is a good thing but can also be scary to creators trying to remain competitive. So how do you stand out in a growing sea of Blender goodies?  The challenge now is helping individual creators find more ways to get exposure and thrive in an increasingly competitive space. A big part of our focus in 2025 is building more automated and manual ways to highlight creators and their products. 

This focus continues on the work we did in 2024.  Some efforts you may have noticed were:

• Blender Market birthday celebration
• Collaborations with Humble Bundle
• Additional feature spaces on the front page and category pages including “Hidden Gems”, “New from Top Creators”, and rotating thumbnail images on categories and sub-categories.
• Dramatically better search results
• Blender Market YouTube Product Reel
• Creator Spotlight Newsletters
• Social Media Marketing opportunities

Also there have been some real stand-out performances by Blender Market products worth noting.  The most impressive showing during Cyber 2024 was Lens Sim from Håvard Dalen.

This product was published just prior to Cyber and really took off.  It is clear that the Creator had done thorough beta testing with some of the best in the business and utilized some genuine Affiliate marketing to get the word out.  The most influential part of this success, though, is the quality of the product.  We have heard nothing but the highest praise for Lens Sim.  

In pursuit of our focus on Creator success, stay tuned for a future article from us that highlights successful tactics we've seen from Creators as well as pitfalls to avoid that end up hurting your brand and bottom line.

Thank you both Customers and Creators for being part of the Blender Market (soon to be Superhive) community.